Imperial Recruitment Group are delighted to have partnered with LUQEL to recruit a new Trade Marketing Associate.
Who are LUQEL?
LUQEL is an innovative, young company, with a focus on products that sustainably improve their customers lives all over the world. They specialise in: Water Treatment, Reverse Osmosis, Particle Removal, Drinking Water Treatment, Activated Carbon Filtration, Membrane Process, and Microfiltration.
Combining expertise and quality with a clear vision, they are revolutionising the way we drink water with sustainable products that adapt to the lifestyle and needs of each individual. The products are developed together with technology partner ICon GmbH & Co. KG, whose managing director is one of the most experienced experts in water treatment, Dr Monique Bissen.
What is the purpose of the role?
To support the Marketing Director in planning brand, event and promotional activity throughout the year through B2B and B2C channels. Lead the development of LUQEL’s trade marketing plans from conceptualisation through to execution and analysis, offering input with innovative and creative ideas.
You will be required to support the Account Managers and Commercial Managers to achieve sales targets through lead-generated activities and customer demonstrations/ trials. Work with the creative/agencies and operational teams to execute ideas, create digital pages to support activities and drive lead generation.
Job Title: Trade Marketing Associate – LUQEL
Location: Milton Keynes
Employment Opportunity: Permanent
Benefits: 25 Days Annual Leave, Laptop, Expensed Mobile Phone
Own and develop LUQEL’s annual marketing calendar
Management of events/trade fairs/showrooms and promotional budgets as well as supporting demonstration and pop-up locations for the LUQEL brand, to generate awareness and leads for conversion.
Coordinate seasonal campaigns and the provision of updates to the business.
Managing the Trade Marketing budget allocation and tracking expenses, providing regular reporting to the business, and ensure a profitable ROI.
Update details through CRM and Marketing Automation platforms to track, inform and drive engagement.
Ensure good communication flow with the UK Sales Team and key stakeholders across the organisation.
Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps roadmap for Sales execution.
Build 4Ps gap analysis and work with Sales to develop/agree clear, specific plans for corrective action.
Utilises information from a range of sources to understand market trends, competition, customer strategy, and brand strategy
Analyses business trends and clearly understands competitors’ 4Ps strategy
CIM, marketing degree or equivalent
Successful marketing experience in the B2C and B2B environment, preferably in a multichannel with a direct sales operation
Experienced in all forms of marketing engagement from social media, exhibitions, mailers as a form a lead generation
Demonstrable commercial acumen and good understanding of the Customer engagement process and sales cycle
Excellent Planning and organisational skills, to be able to prioritise and focus on the most lucrative and best outcomes and manage the sales process.
Ability to analyse large volumes of complex information, interpret this and use it to construct straightforward plans
Proven ability to be innovative and think outside the box
Strong oral, written communication, and presentation skills. Confident in communicating and influencing at all levels of the organisation
Proficient in MS Office
Experienced in CRM and CLM techniques to maximise ROI
Experience across various sizes of businesses having worked within a growing dynamic business environment, ideally including a fledgling business
Polished and presentable with excellent interpersonal skills to build strong trusting relationships with colleagues and customers
In the event of your being successful and subsequently being offered a position, you will need to provide relevant documentation to indicate your eligibility to work in the United Kingdom.
For more information on this opportunity or for a confidential conversation please call Anthony Antoniou at Imperial Recruitment Group at our HQ in Darlington.
Telephone number: 01325 467476